Customer story
How Briogeo achieved +36% in sales YoY and unlocked millions based on Sourcerie insights
Uncovering insights that unlock growth.
82,000
1,000
+36%
The Challenge
The team at Briogeo was focused on unlocking growth opportunities within their large existing product portfolio. They had a massive amount of customer feedback from their DTC and retail customers, but no way to glean insights from this.
The Process
1
Sourcerie integrated tens of thousands of owned and competitive reviews from across Briogeo’s DTC site, Amazon, and retailers - and mapped them to Briogeo’s product landscape through a simple Shopify integration.
2
Sourcerie’s AI models pulled out key themes, topics, sentiment analysis and competitive insights from the messy, qualitative customer feedback and filtered this into an easy-to-use, single platform for quantifiable insights.
3
The platform has helped transform customer insights from a series of one-off, time-consuming and expensive projects into an always-on practice used on a weekly basis - empowering the team to uncover significant revenue opportunities linked to clear actions.
The Result
Revenue unlocked
Using Sourcerie, Briogeo instantly surfaced an important outlier: one of Briogeo’s bestselling products had an outsized proportion of customer feedback related to its packaging. This insight helped the team create a business case to justify putting this bestselling product in for packaging redesign - with the potential to unlock millions in revenue.
In addition, Briogeo has already seen a +36% YoY sales increase for this product, helped in part by updating the messaging and product page content based on findings in the Sourcerie platform.
In another big revenue win, the team discovered product fragrance sentiment trends within the context of their competitive landscape that empowered them to successfully sell in a new product line to Sephora.
