Customer story

How Free Soul achieved a +267% increase in conversion for launch day

How Wild automated sampling with 7000 testers

Tapping into the power of their community panel to drive launch day sales.

Enabling them to uncover revenue-boosting product opportunities

93%

Response rate

Response rate

60

Pre-launch reviews

Pre-launch reviews

+14%

Trustpilot score increase

Trustpilot score increase

The challenge

Free Soul wanted to get their newest product in customers’ hands before launch, to reveal any last minute positioning wins and launch with a bang.

The process

1

Free Soul selected a testing community made up of their existing customer base, from their panel set up through Sourcerie.

2

The Sourcerie platform automated the shipment of sample orders and the feedback campaign to collect responses and reviews, achieving a 93% response rate, completing the entire project end-to-end in 2 weeks.

The Sourcerie platform automated the shipment of sample orders of 4 different prototypes

3

In exchange, testers provided their honest feedback via a survey and left a review, resulting in 60 reviews on site before launch, and a +14% Trustpilot score increase. Additionally, Free Soul used panel feedback to improve the effectiveness of their ad messaging and creative.

Testers provided their honest feedback via automated online feedback surveys

“The whole team from Brand, to Product Development, to Amazon are obsessed with Sourcerie - it's been a game-changer for us"

Henrietta Newman - CRM & Retention Manager

“The whole team from Brand, to Product Development, to Amazon are obsessed with Sourcerie - it's been a game-changer for us"

Henrietta Newman - CRM & Retention Manager

The results

Genuine, high quality reviews from real customers for conversion uplift:

With 60 reviews on the PDP before launch, Free Soul achieved a +267% increase in conversion for launch day vs their previous norm.

Wild questioned testers on their purchase intent of each prototype to allow them to forecast projected revenue growth

Improved effectiveness of ad creative and product messaging:

The panel revealed specific feedback on flavor, which the Free Soul team immediately actioned into packaging updates, improving the instructions for use. By spotting a potential issue before launch, they pre-empted a potential cause of churn.

Wild questioned testers on their purchase intent of each prototype to allow them to forecast projected revenue growth

The team also re-purposed reviews and UGC for effective ad creative, and used survey responses to inform how they talked about the product’s benefits in ads.

Increased Trustpilot rating +14%

After concluding the first project, Free Soul also wanted to resolve an unrelated dip in average rating on Trustpilot.

Wild questioned testers on their purchase intent of each prototype to allow them to forecast projected revenue growth

Using the same group of panelists from their own customer base, Free Soul ran a second reviews push, achieving a +14% increase in average rating - their highest within the last quarter.

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