Customer story

How Wild predicted +5% uplift in revenue using Sourcerie

How Wild automated sampling with 7000 testers

Finding confidence to select a winning prototype in weeks, not months.

Enabling them to uncover revenue-boosting product opportunities

7000

Testers

Testers

3

Purchase segments

Purchase segments

4

Prototypes

Prototypes

The Challenge

Wild needed to compare several prototypes across 3x purchase segments, in their ideal target market. Their goal was to ensure they hit the key focus of development while continuing to delight their existing customers, particularly longtime subscribers.

The Process

1

Wild recruited their own “always-on” test panel from their social community and email list using Sourcerie, quickly securing over 10,000 panelists to work with on an ongoing basis. Panelists opted in with record speed, with 400 testers signing up in 15 minutes for one of their first projects.

2

For this particular large-scale project, Wild selected a test community of 7,000 panelists from 3 purchase segments within their larger Sourcerie panel - Active Subscribers, Churned, and Never Subscribed.

The Sourcerie platform automated the shipment of sample orders of 4 different prototypes

3

The Sourcerie platform automated the shipment of sample orders and the feedback campaign to collect responses, achieving an 88% response rate for this particular project.

Testers provided their honest feedback via automated online feedback surveys

4

Results appeared in Wild’s platform, enabling easy comparison of each prototype’s projected revenue uplift across purchase segments.

Wild received an interactive dashboard of their results. The Sourcerie platform allowed the team to easily compare projected revenue uplift across different prototypes, with the ability to drill down into purchase segments.

“Sourcerie helps us to compare multiple prototypes across a variety of audiences, fast-tracking results during our product development cycles, and giving us the confidence to make key business decisions backed up by real consumer data."

Anna Williamson - Head of Product

“Sourcerie helps us to compare multiple prototypes across a variety of audiences, fast-tracking results during our product development cycles, and giving us the confidence to make key business decisions backed up by real consumer data."

Anna Williamson - Head of Product

The Result

Confidence to select the winning formulation

Sourcerie summarized thousands of messy qualitative data points into actionable insights, including purchase intent across prototypes.

Wild questioned testers on their purchase intent of each prototype to allow them to forecast projected revenue growth

The platform enabled Wild to determine which prototype would result in the most incremental revenue, identifying a +5% increase.

Wild has also reduced its usual time to market by using the Sourcerie platform to make product development faster and more automated.

“The Sourcerie platform has proven invaluable for working with our customers at scale in order to quickly and quantitatively test and validate hypotheses among the wider team, particularly for our senior stakeholders.”

Eloise Shepherd - Product Manager

“The Sourcerie platform has proven invaluable for working with our customers at scale in order to quickly and quantitatively test and validate hypotheses among the wider team, particularly for our senior stakeholders.”

Eloise Shepherd - Product Manager

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Trusted by leaders at modern consumer brands on Shopify